Om Namo Venkatesaya

Analysis on Apple’s newly introduced iPhone 7

Rarely have there been such modest expectations leading into an iPhone launch. All we’ve heard lately is how Apple has misplaced its mojo and how the entire smartphone industry has been languishing in an innovation glut. Apple found that mojo. No, the company didn’t go gaga with a ton of new features on the $649 iPhone 7 and $769 iPhone 7 Plus that Tim Cook unveiled at San Francisco’s Bill Graham Civic Auditorium Wednesday here, and that will hit stores a week from Friday.